Our values

We are a positive voice.

We promote empowerment and self love. We are a proud gay brand that fully supports diversity, gender equality and equal rights for every human being.


We are sustainable.

We reduce our carbon foot print by only offering premium organic cotton or recycled polyester and garments manufactured under the supervision of the FairWear Foundation.

We never use plastic and print our garments locally in the UK with non toxic vegan inks.


We deliver honest, no nonsense customer service.

We are customers ourselves and know how to treat people right. Mistakes are bound to be made but we take ownership and resolve all issues as quickly and smoothly as possible.


I spent a lot of time alone as a child. Music always offered me escapism as I dreamt of better days… I'd like to share with you some of the songs that helped and inspired me then and now.