You know those bold red-and-black "HANDLE WITH CARE" labels on fragile parcels? We borrowed that directness and re-coded it with human warmth.
Turns out people are fragile too! And sometimes, the most radical thing you can do is ask to be treated gently. Worn on the waistband, the message is a read-at-a-glance cue: come in softer, flirt smarter, communicate with care. It's also a quiet reminder to yourself: look after you too!
Minimal typography. Maximum meaning. The wearer is the hero. The message just shifts the vibe.
The Jockstrap, Re-imagined
A silhouette with history, re-cut for now. The jockstrap is unapologetically confident, and this one earns it: a supportive front pouch in buttery micro-modal, a waistband that carries the message, and an open back that leaves nothing to the imagination.
It's the piece you wear when you mean it. Whether that's the gym, a night out, or just a Tuesday when you feel like yourself.
The waistband sits firm without digging. The pouch lifts and supports without restriction. The straps frame without pinching. Wear it and forget it. Until someone notices.
Made Responsibly. Sold Once.
Small batch, limited edition. Future drops will feature new waistband messages and fresh colour ways. When they're gone, they're gone.
The Good Stuff:
Buttery-soft micro modal. A dream against your skin
Slightly sheer fabric for extra sexiness
Moisture-wicking for all-day (and all-night) freshness
4-way stretch that moves like you do
Supportive front pouch with natural lift
Firm waistband that stays put and keeps its shape
Open back: confidently, unapologetically you
Lovingly made in Turkey
Care Instructions: Machine wash at 40°C max. No bleach, no tumble drying, no ironing, no dry cleaning. Wash dark colours separately and reshape gently whilst damp. Treat them kindly and they'll treat you right back.
Soundtrack
Underneath. Not unnoticed
The waistband says it first
Handle With Care. Tiny words. Big energy. It’s the kind of detail that earns a smile, starts a bit of banter, and only gets seen by people who’ve already passed the vibe check.
Soft enough to make you loyal
Micro-modal that feels rude on skin: smooth, breathable, and quietly comforting. Chillax could be its middle name.
A fit that behaves itself
Flattering and designed to stay put. No riding up. No mid-day adjustments. Just the satisfaction of underwear doing its job properly.
Made in small runs (on purpose)
Limited-batch production, sustainable fabrics, and none of that landfill-bound overstock nonsense. When this drop is gone, it’s gone. Honestly, that’s kind of the point.
Size chart
As a rule of thumb, go for the size you usually buy unless you like a looser fit.
You can also use the table below to measure yourself.
Make sure you put the tape under your armpits.
Waist in inches / centimeters
XS 28–30" | 71–76 cm S 30–32" | 76–81 cm M 32–34" | 81–86 cm L 34–36" | 86–91 cm XL 36–38" | 91–97 cm 2XL 38–40" | 97–102 cm 3XL 40–42" | 102–107 cm
When will I get my order?
Preorders are scheduled to ship 3rd week of January 26 (Perfect for Valentines...).
We will work quickly to ship your order as soon as possible.
Once your order has shipped, you will receive an email with tracking information. Delivery times vary depending on your location.
You can cancel and fully refund your order at anytime before shipping.
What if I order the wrong size or colour?
We really want you to love your Unapologaytic underwear! If the size isn't quite right, we're happy to exchange it for you.
Simply return the unworn and unwashed item, and we'll sort out a different size.
Please note that return postage is at your own expense, and for exchanges, you'll also cover the shipping cost for sending out the new pair.
If you'd prefer a refund instead, that's absolutely fine too. However, please make sure the underwear is unworn and unwashed, and return shipping will be at your expense.
We're here to help if you have any questions! Just drop us an email at orders at unapologaytic.com and we’ll sort you out. Alternatively you can also request an exchange from your customer account.
In the unlikely event of a faulty product, email us at orders at unapologaytic.com with a clear photo of the problem and we’ll get you a replacement free of any charge.
Care instructions
Machine wash at maximum 40°C
Do not bleach, tumble dry or dry clean
Iron on VERY LOW heat
Wash dark colours separately and if needed, gently reshape whilst damp
Plays well with
HOMo Periodic Table Organic Cotton T-shirt
The perfect way to celebrate and embrace your natural, fabulous self! You're made of the same elements as the rest of the universe.
Art meets eroticism! Inspired by Leonardo da Vinci's iconic Vitruvian Man and Tom of Finland's homoerotic art, this T-shirt is the perfect way to celebrate your love for the male form.