It’s just a name change, really.
Yes, it's virtually the same logo as Act Straight!
For some time now I’ve been thinking that life would be easier if I didn’t have to constantly remind people about the irony behind the Act Straight brand. About 10 days ago, we ran a marketing campaign for Pride that generated a relatively large amount of upset and angry comments which had nothing to do with the designs but the branding itself...
I was mortified that people actually thought Act Straight was a homophobic brand. That really broke my heart and I realised I had wasted enough time and energy explaining and justifying the name. Also let’s face it, if you need to explain a joke over and over again, it’s not such a good joke to begin with…
The new brand name is meant to move away from the distracting noise of irony and focus on what we’ve always set out to do: celebrate Gay Men and Gay Culture.