Minimal on the outside. A little extra personality when you look a bit closer.
The waistband does the talking so you don’t have to, and the fit does the rest. It’s the kind of detail that quietly boosts how you feel, even when nobody else sees it. (Still counts.)
Soft, Obviously
This is the everyday-upgrade pair.
Super soft micro-modal that feels smooth against skin and stays comfortable from morning to late. Breathable. Flexible. No drama.
The kind of briefs that let you get on with your day without thinking about your underwear once, which is honestly the highest compliment.
Supportive where you want it, easy everywhere else. Comfort that keeps you chilled.
Made Responsibly. Sold Once.
There are only 200 briefs in this first drop.
Small batch means we make what we mean. No overproduction. No warehouse regret. No “restock soon” promises we can’t keep.
So if your size is here, now’s the moment. When they’re gone, they’re gone.
The Good Stuff:
Buttery-soft micro modal that's a dream against skin
Moisture-wicking wizardry for all-day freshness
4-way stretch that moves like you do
Waistband that stays put (and keeps its shape)
Contour pouch for natural, comfortable support
Lovingly made in Turkey
Care Instructions: Machine wash at 40°C max. No bleach, no tumble drying, no ironing, no dry cleaning. Wash dark colours separately and give them a gentle reshape whilst damp if needed. Treat them kindly and they'll treat you right back.
Soundtrack
Size chart
As a rule of thumb, go for the size you usually buy unless you like a looser fit.
You can also use the table below to measure yourself.
Make sure you put the tape under your armpits.
Waist in inches / centimeters
XS 28–30" | 71–76 cm S 30–32" | 76–81 cm M 32–34" | 81–86 cm L 34–36" | 86–91 cm XL 36–38" | 91–97 cm 2XL 38–40" | 97–102 cm 3XL 40–42" | 102–107 cm
When will I get my order?
Preorders are scheduled to ship 3rd week of January 26 (Perfect for Valentines...).
We will work quickly to ship your order as soon as possible.
Once your order has shipped, you will receive an email with tracking information. Delivery times vary depending on your location.
You can cancel and fully refund your order at anytime before shipping.
What if I order the wrong size or colour?
We really want you to love your Unapologaytic underwear! If the size isn't quite right, we're happy to exchange it for you.
Simply return the unworn and unwashed item, and we'll sort out a different size.
Please note that return postage is at your own expense, and for exchanges, you'll also cover the shipping cost for sending out the new pair.
If you'd prefer a refund instead, that's absolutely fine too. However, please make sure the underwear is unworn and unwashed, and return shipping will be at your expense.
We're here to help if you have any questions! Just drop us an email at orders at unapologaytic.com and we’ll sort you out. Alternatively you can also request an exchange from your customer account.
In the unlikely event of a faulty product, email us at orders at unapologaytic.com with a clear photo of the problem and we’ll get you a replacement free of any charge.
Care instructions
Machine wash at maximum 40°C
Do not bleach, tumble dry or dry clean
Iron on VERY LOW heat
Wash dark colours separately and if needed, gently reshape whilst damp
Carbon-neutral shipping on all orders
2178kg
shipping emissions removed
That's like...
5574
miles driven by an average gasoline-powered car
We fund innovations in...
Soil
Forest
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