🏳️‍🌈 We live in times when just being yourself can sometimes feel like an act of bravery. 🏳️‍⚧️

Fashion is more than just clothing. It's a powerful form of self-expression and celebration of identity. At Unapologaytic, we believe in crafting pieces that empower you to showcase your authentic self with pride and style.

In a world where conformity often overshadows individuality, Unapologaytic designs blend wit, sophistication and a dash of cheek to celebrate Gay, Bi, Trans and Queer men and our vibrant culture. Each piece is thoughtfully created to help you make a statement whilst looking great.

We're equally passionate about ethical fashion. Our commitment to sustainability and fair labour practices reflects our belief that true style shouldn't come at the cost of our planet or its people. Every Unapologaytic garment is crafted with organic materials and produced under ethical conditions.

Pierre-Yves Monnerville, Founder

🌱 New Spring Collection

Welcome spring in style with our vibrant casual wear and beach essentials. The new Spring range features T-shirts, tank tops, and vests - perfect for sunny city breaks or garden relaxation.

The new beach towels add style and practicality for poolside lounging and picnics. Each comfort-focused piece is ideal for springtime adventures, from urban exploring to sunbathing.

📦 Free Shipping for email subscribers

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Fetish meets Geek

Tech Leather Organic Cotton T-shirt

A bit of a geeky tribute to fetish queer culture and history.

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Inspired by Gay Culture

New: Flagging Embroidered Organic Cotton T-shirt

Inspired by the hanky code of the 70s and 80s.

Transforming historical gay signalling codes into contemporary fashion statements. Each design features intricate embroidery and celebrates an important part of our community's history.

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Let's get moving! 🏋️‍♂️

Walk, run, dance, hike and/or mince – do it all in style with our super soft T-shirts from our new and updated range of environmentally-friendly activewear. They all come either in 100% Organic Cotton or Recycled Polyester.
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🏳️‍🌈📚 Unapologaytic (adj.): An individual who doesn't feel the need to apologise for being fabulous, gorgeous, sexy, etc. 🏳️‍⚧️📚

Shop Best Sellers

  • 🏳️‍🌈 Unapologetic

    Unapologetic, unapoloGAYtic...

    Get it, GAYt it?

  • 🥳 A Celebration of Gay Culture

    Let's embrace who and what we are!

    Unapologaytic celebrates our culture and also pays tribute to those who fought -or are still fighting- for us to be freer today.

  • 🥰 A Positive Voice

    Unapologaytic is a proud gay brand that fully supports diversity, gender equality and equal rights for every human being.

  • ⌛ Lead Times

    Please allow up to 5 business days for us to process your order.

    Thank you for your patience.

  • 👛 Accessories & Wall Art

    There's a lot more than T-shirts in our closet! There are also exclusive prints, metal bottles, mugs, recycled Tote bags and more.

  • Unapologaytic gift cards ranging from £5 to £40. Available instantly exclusively on unapologaytic.com. Personalised gift messages can also be added to any order at the time of purchase.

    🎁 Gift Cards

    £5 to £40 Gift cards instantly available.

    You can also add a gift message for any order if you already know what you want.

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🏳️‍🌈 Celebrating Queer men and Queer culture 🏳️‍⚧️

Shop Gay Culture Collection

  • Daddy Organic Cotton T-shirt

    More than just a word, it's about setting the tone and embracing who's in charge.

    Shop Now 

  • He/Him/Daddy Organic Vest

    A playful twist on pronouns that celebrates identity and self-expression. It's a cheeky nod to the importance of both respect and fun in gay culture.

    Shop Now 

  • HOMo Periodic Table Organic Cotton T-shirt

    These elements are found everywhere from the cosmos to our own bodies, affirming that this is how nature made us. Intentionally. It's a powerful statement of natural diversity and pride.

    Shop Now 

  • Embroidered Polo shirts

    Upgrade your wardrobe with our soft and flattering organic cotton embroidered polo shirts, blending classic style with understated sophistication.

    Shop Now 

  • Gay Vitruvius Organic Cotton T-shirt

    An imaginary collab between Leonardo da Vinci and Tom of Finland.

    Shop Now 

  • Space inGayders Organic Cotton T-shirt

    A cheeky rework of the classic 80s video game.

    Shop Now 

  • Impossible Triangle Organic Cotton T-shirt

    A symbol of unity and inclusivity, ingeniously combining the rainbow, bi, and trans flags into an eye-catching optical illusion that celebrates the diversity and interconnectedness of the LGBTQ+ community.

    Shop Now 

  • gayVolution Organic Cotton T-shirt

    The pinnacle of evolution is staring back at you in the mirror.

    Shop Now 
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Shop Gay Culture Collection

🌈 Show Your True Colours Every Day 🤩

Daddy Series

Daddy Series

You've got Daddy issues? Let's talk. Welcome to the one stop Daddy...

Daddy Series

Boystown Recycled Sports T-shirt Boystown Recycled Sports T-shirt

Boystown Recycled Sports T-shirt

Boystown Recycled Sports T-shirt

$45.00 USD
$45.00 USD
Black Aluminium Tags

Black Aluminium Tags

Welcome to our Black Aluminium Tags Collection - where style meets substance...

Black Aluminium Tags

Carbon-neutral shipping with Shopify Planet
Carbon-neutral shipping on all orders
2162kg
shipping emissions removed
That's like...
5534
miles driven by an average gasoline-powered car
We fund innovations in...
Soil
Forest

🌱 Queens of Ethics & Sustainability 🌍

Basically, it's Earth Day every day for us.

Unapologaytic clothes are made with renewable energy under the supervision of the FairWear Foundation using 100% Organic Cotton or blended with recycled polyester. Our activewear range is 100% Recycled Polyester.

Then they're printed with OEKO-TEX certified vegan inks here in the UK.

We never use any plastic in the UK but orders shipping from the US ship in recycled plastic envelopes.

Telling our stories and learning from each other

The Unapologaytic Podcast is a fun and thought-provoking show that explores queer culture, identity, and empowerment through the lens of personal stories and interviews with members of the LGBTQ+ community. Some are more prominent than others but all have interesting stories and experiences to share.

Hosted by me, each episode offers a unique perspective on what it means to live an unapologetically authentic life.

Whether you're LGBTQ+ or an ally, you're sure to walk away with a new perspective and a deeper appreciation for the diversity and vibrancy of queer culture.

🎙️Tune in 🎧

📲 As seen –and heard– in

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