Man wearing new Unapologaytic black briefs with a visible waistband slogan reading Handle with Care against a plain background

So soft and comfy, you'll forget you're wearing them

Micro modal fabric that moves with you. No dig waistband.

The Bottom Line Just Got Better 🥳

New Drawers, New You! 🩲

The Unapologaytic underwear collection is now available for pre-order.

Shipping is expected mid-January 2026. Bundle options are also available for those looking to stock up and save.

Secure yours today and be amongst the first to experience comfort with meaning.

Preorder your new underwear now

👕 Best tops in town 😜

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🏳️‍🌈 We live in times when just being yourself can sometimes feel like an act of bravery. 🏳️‍⚧️

Pierre Monnerville, Founder

🌱 Queens of Ethics & Sustainability 🌍

Basically, it's Earth Day every day.

All T-shirts and tank tops are produced using 100% organic cotton or recycled polyester blends, overseen by the FairWear Foundation.

We print with OEKO-TEX certified vegan inks in the UK, France or Italy using plastic-free packaging (except for US shipments which use recycled plastic envelopes).

Carbon-neutral shipping on all orders
2177kg
shipping emissions removed
That's like...
5573
miles driven by an average gasoline-powered car
We fund innovations in...
Soil
Forest

🏳️‍🌈📚 Unapologaytic (adj.): An individual who doesn't feel the need to apologise for being fabulous, gorgeous, sexy, etc. 🏳️‍⚧️📚

🏳️‍🌈 Unapologetic

Unapologetic, unapoloGAYtic...
Get it, GAYt it?

🥳 A Celebration of Gay Culture

Let's embrace who and what we are!

Unapologaytic celebrates our culture and also pays tribute to those who fought -or are still fighting- for us to be freer today.

🌈 A Positive Voice

Fashion is our language of self-expression and identity. Unapologaytic creates pieces that let you proudly be and celebrate your authentic self.

Every Unapologaytic garment is sustainable and ethically produced.

🎙️ Telling our stories and learning from each other

The Unapologaytic Podcast is a lighthearted and thought-provoking show that explores queer culture, identity, and empowerment through the lens of personal stories and interviews with members of the LGBTQ+ community.

Some are more prominent than others but all have interesting stories and experiences to share.

Tune in 🎧

'Love your newsletter, great to read. Very interesting articles.'

John, NZ

📧 You'll also receive discounts and early access to exclusive sales. 🛍️

As seen (and heard) in