Undies with something to say

📦 Remember those Handle With Care stickers on parcels?

Well, now they’re on your underwear! Because honestly, when was the last time anything reminded you to be gentle with yourself?

Not your average pants

These are briefs and jockstraps made from impossibly soft micro modal.

The waistband reads HANDLE WITH CARE, and it works on three levels:

Self: A daily reminder to treat yourself with gentleness, humour and respect.
Relationships: A nudge towards playful communication, boundaries and respect in your intimate life.
Community: A quiet statement about queer resilience when we need it most.

Why this exists

Don’t you find modern life cold and transactional? All about algorithms and faceless interactions... Efficient? Yes. Warm? Not even remotely.

Unapologaytic borrowed that shipping label to inject a bit of humour, intimacy and human warmth into all that coldness.

The underwear is made of micro modal primarily because it's sustainable, and Unapologaytic is psycho about sustainability.

The added benefit is that it's incredibly soft. In other words, the physical embodiment of comfort. Even the waistband design has that analogue, human quality. Nothing cold or digital about it.